There are basically four kinds of slogans:
Imperative Slogan - a command to do something:
– Advertise Here! (Not very original but you get the message.)
Descriptive Slogan - describes the key feature or benefit of the organization or person:
– Free ads here!
Superlative Slogan – exaggerates but in a way that makes a point and is something you believe to be true:
– Our ads have never been more free...
Provocative Slogan - makes the listener or viewer think or reflect on their situation:
– Free Ads? From What?
If you are trying to think of a slogan, a good brainstorming technique is to say essentially the same thing in each of these four ways and see which one has the best ring to it.
As an example:
- Neighborhood Services - Intelligent Changes for Our Community
- John Jones - Bringing Positive Change to Our School
Neighborhood Services - Change Things
John Jones - Changes You Can Count On
Neighboorhood Services - The Smartest Choice for Community Change
John Jones - The Most Intelligent Choice for Student Council
Neighborhood Services - Do you really want anybody else making changes?
John Jones - What kind of change do you want?
Each of these slogans makes the point that Neighborhood Services (or John Jones in the case of an election) is a smart organization/person that will make some positive changes in the community. But each slogan is quite different and has a different ring to it.