Safety slogans are a form of social marketing, in other words, marketing that is done to change negative behaviors.  The characteristics are similar to advertising slogans, only the slogan should identify a specific behavior that should be changed or reinforce a positive behavior.

Some famous safety slogans include:

• Only you can prevent forest fires.
• Safety - it's in your hands.
• Your first mistake could be your last.
• Think safety.
• Think positive - an accident is only an attitude away.

Safety slogans are usually imperative (see types of slogans section) but sometimes humor can be used to make them more memorable.  Keep in mind that simple instructions are not slogans. As an example, "Keep the cover on when using this drill." is not a slogan.  "This drill can kill!" is a slogan.

It's key that safety slogans suit the culture of the organization.  Slogans will backfire if safety is not an integral part of the everyday conduct of both workers and management.