Happiness has been used often as a part of a slogan. The desired connection between the term and the brand is obvious.  Here are some examples of advertising slogans that appeal to happiness:

• Happiness Is Egg Shaped
• Happiness is a Quick Starting Car (Esso)
• Happiness is a Cigar Called Hamlet
• Happiness is Being Elected Team Captain - and Getting a Bulova Watch
• Happiness is a $49 Table (Brancusi Furniture)
• Happiness is Giving Dad a Terry Shave Coat for Christmas
• Happiness is the Sands
• Happiness is a Bathroom by Marion Wieder
• Happiness Can Be The Color Of Her Hair (Miss Clairol)