Many classic advertising slogans address the audience directly by starting the slogan with "you". Here are some examples:

• You can be sure if it's Westinghouse
• You can count on Continental to take care of you
• You can count on Kemper care under the Kemper flag
• You can depend on it (National Oil Fuel)
• You can depend on the integrity and quality of Smith-Douglass
• You can get all types of insurance under the Travelers umbrella
• You can take the pulse of progress at Republic Steel
• You can trust the man who sells this brand (Swift)
• You can't do better than Sears
• You can't get any closer (Norelco electric shaver)
• You don't have to be a millionaire to play like one (Hagen golf)
• You fence for keeps with Red Brand
• You feel so cool, so clean, so fresh (Tampax)
• You haven't seen the country if you haven't seen Alaska
• You never heard it so good (Sony)
• You'll find the woman's touch in every Purex product
• You're in good hands with Allstate
• You're in the Pepsi generation
• You're right with Lufkin