A catchy slogan often adopts a figure of speech that makes it easier to say, alludes to a concept beyond simple description and/or makes it more memorable. Catchy slogans add value to an advertising campaign by becoming part of the lexicon of daily life, extending their use into a variety of circumstances.

Examples of ten types of figures of speech that can be used to make a catchy slogan along with examples of slogans that use this type of figure of speech are shown below:

Rhyme - End of words sound similar Don't Be Vague - Ask For Haig Don't Forget the Fruitgums, Mum Beanz Meanz Heinz	Transferred Epithet - unusual use of adjective Jungle Fresh The Getaway People
Allusion - Create a mental link to a well know fable or proverb Come On Cloeman's  - Light My Fire It's In The Public Eye	Alliteration - Same letter at the beginning of each word Tippercanoe and Tyler Too Spend Wisely - Save Wisely Coutesy and Care
Metaphor - A resemblance of concept Milk From Contented Cows Full Of Natural Goodness	Simile - ... is like ... Like Sleeping On A Cloud Sleep Like A Kitten
Analogy - Comparison of similarities Pearline Keeps White Things White and Bright Women Bright Are You A Cadbury's Fruit And Nut Case?	Hyperbole - Exagerate attributes Like Having A Plumber In A Jar The Strength of Gibraltar
Personification - Abstract or inanimate things spoken of a person or people Horlinks Guards Against Night Starvation	Pun - play on words, often to create a dual or ambiguous meaning Best Glue In The Joint Nobody Drowned At Watergate Tide's In - Dirt's Out

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