Rhyme - End of words sound similar

• Don't Be Vague - Ask For Haig
• Don't Forget the Fruitgums, Mum
• Beanz Meanz Heinz

Transferred Epithet - unusual use of adjective

• Jungle Fresh
• The Getaway People
             

Allusion - Create a mental link to a well know fable or proverb

• Come On Cloeman's  - Light My Fire
• It's In The Public Eye

Alliteration - Same letter at the beginning of each word

• Tippercanoe and Tyler Too
• Spend Wisely - Save Wisely
• Coutesy and Care

Metaphor - A resemblance of concept

• Milk From Contented Cows
• Full Of Natural Goodness

Simile - ... is like ...

• Like Sleeping On A Cloud
• Sleep Like A Kitten

Analogy - Comparison of similarities

• Pearline Keeps White Things White and Bright Women Bright
• Are You A Cadbury's Fruit And Nut Case?

Hyperbole - Exagerate attributes

• Like Having A Plumber In A Jar
• The Strength of Gibraltar

Personification - Abstract or inanimate things spoken of a person or people

• Horlinks Guards Against Night Starvation
• Y Gen Y?

Pun - play on words, often to create a dual or ambiguous meaning

• Best Glue In The Joint
• Nobody Drowned At Watergate
• Tide's In - Dirt's Out