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Campaign slogans usually take the form of expressing a key campaign issue or draw attention to a particularly contentious issue which is dividing the constituents. Campaign slogans also "polk" fun at candidates. Play on the name of the candidate, such as a rhyme or illiteration, can also make for a catchy slogan. Sometimes campaign slogans come into being spontaneously as a phrase from a speech sticks and becomes a slogan.
Some examples from past campaigns in the US and Britain:
- Bargain and Corruption (Andrew Jackson 1828)
- Tippercanoe and Tyler Too (William Harrison 1840)
- Who's Polk? (James Polk 1844)
- 54-40 or Fight (James Polk 1844)
- We Polked You in 1844, We Shall Pierce You In 1852 (Democrats 1852)
- Free Soil, Free Men, Free Speech, Fremont (John Fremont 1856)
- Anything To Beat Grant (Horace Greeley 1872)
- Hayes, Hard Money And Hard Times (Democrats 1876)
- Rum, Romanism, Rebellion (Republicans 1884)
- Full Dinner Pail (Republicans 1900)
- You Can't Beat Somebody With Nobody (Theodore Roosevelt 1904)
- He Kept Us Out Of War (Woodrow Wilson 1916)
- Back to Normalcy (Warren Harding 1920)
- Keep Cool With Coolidge (Calvin Coolidge 1924)
- Hoover And Happiness Or Smith And Soup Houses (Herbert Hoover 1928)
- In Hoover We Trusted, Now We Are Busted (Franklin Roosevelt 1932)
- Land Landin With A Landslide (Alfred Landon 1936)
- We Want Wilkie (Wendle Wilkie 1940)
- Time For A Change (Thomas Dewey 1944)
- Don't Let Them Take It Away (Harry S. Truman 1948)
- Give 'Em Hell Harry (spontaneous slogan in support of Harry Truman that came out of a speech Truman gave in 1948)
- I LIke Ike (Dwight Eisenhower 1952 - Irving Berlin used a variation of this slogan "They like Ike." earlier in a song written in 1950 for the musical Call Me Madam)
- Let's Get America Moving Again (John Kennedy 1960)
- Keep The Peace Without Surrender (Richard Nixon 1960)
- All The Way With LBJ (Lyndon Johnson 1964)
- In Your Heart You Know He's Right (Barry Goldwater 1964)
- Nixon's The One (Richard Nixon 1968)
- Send Them A Message (George Wallace 1972)
- He's Making Us Proud Again (Gerald Ford 1976)
- I'm Jimmy Carter And I'm Running For President (Jimmy Carter 1976)
- The Time Is Now (Ronald Reagan 1980)
And from Britain:
- Yesterday The Trenches, Today The Unemployed (Ramsey MacDonald 1923)
- Safety First (Stanley Baldwin 1929)
- Send Him Back To Finish The Job (Winston Churchill 1945)
- Your Future Is In Your Hands (Liberals 1950)
- Make Britain Great Again (Liberals 1950)
- Life's Better With The Conservatives - Don't Let Labour Ruin It (Conservative Party 1959)
- Let's Go With Labour, And We'll Get Things Done (Labour Party 1964)
- You Know Labour Government Works (Labour Party 1966)
- Yesterday's Men (Labour Party 1970)
- Britain Will Win With Labour (Labour Party 1974)
- Labour Is The Answer (Labour Party 1979)
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